The campaign underperforms. The agency says the website is slow. Whoever built the website says it’s the server. The server provider says nobody warned them about the traffic. Everyone is partly right, and the company pays all four invoices.
The hidden cost of splitting
Having one provider per area looks prudent: specialists for everything. But the cost shows up at the seams, where nobody takes charge. And that’s exactly where things break.
When the server goes down, nobody gets to say it belongs to someone else.
What changes under one roof
Bringing the five areas together doesn’t remove specialization: each still has its own people. What changes is that there is one conversation, one report and one name to call.
That is the most concrete form of commitment: no problem goes without an owner while everyone decides whose it is.